Emmy Award-Winning Hype Video Production
Create electrifying content that builds unstoppable momentum for your team, brand, or event. Our signature "narrative hype" approach combines pulse-pounding energy with compelling storytelling that gets people excited and invested in your success.
Your Next Big Idea is in Great Company
The Science of Getting People Pumped
Our team has spent over a decade creating content that fires up NFL stadiums, college arenas, and championship-level crowds. We've learned what actually moves people, and it's not just fast cuts and loud music.
That big-stage experience taught us the secret: great hype videos tell stories beyond the highlights. Our signature "narrative hype" approach builds emotional investment before the adrenaline hits. We create tension, establish stakes, then deliver the payoff that leaves audiences wanting more. Whether it's season openers, playoff pushes, or brand launches, we know how to craft moments that stick.
The result? Content that converts viewers into believers. Every beat is intentional, every cut serves the story, and every second builds toward maximum emotional impact.
Built for the Biggest Moments
Creating effective hype content demands understanding of pacing, audience psychology, and the technical precision to execute under pressure when every second counts.
Our approach starts with your story. We identify what makes your moment special, build narrative tension around the stakes, then deliver that energy in a way that feels authentic to your brand. Whether it's introducing new players, building excitement for events, or rallying support during crucial moments, every hype video is crafted to serve a specific purpose.
The difference is in our process. We go beyond editing footage, we plan every element to maximize impact. Music selection that builds perfectly, pacing that creates anticipation, and visual storytelling that makes viewers feel like they're part of something bigger.
Types of Hype Videos We Create
Sports
Season openers, playoff pushes, recruitment content, and championship moments that ignite passion
Events
Press announcements, product reveals, and celebrations that build unstoppable momentum
Corporate
Company milestones, team achievements, and brand moments that inspire action
Brand
Product launches, campaign kickoffs, and brand stories that create movement and excitement
Our Services
Strategic storytelling that builds emotional investment before delivering the energy payoff
Narrative Hype Development
Pre-event excitement builders, live momentum content, and celebration highlights
Event Hype Content
Platform-optimized content designed to stop scrolling and drive engagement
Social Media Hype
Season/Campaign Launches
Comprehensive content packages that build excitement and maintain momentum
Character-driven content that helps audiences connect with personalities and stories
Player/Team Introductions
Our Work
Recent hype video projects that demonstrate our ability to create excitement and drive engagement.
Ready to Create Some Buzz?
Let's discuss your hype video needs and create content that gets people fired up about what you're building.
FAQs
What makes a hype video actually effective versus just loud and flashy?
Effective hype videos tell stories first, then deliver energy. Our "narrative hype" approach builds emotional investment by establishing stakes, creating tension, then delivering the payoff. Emotional investment in the hype video creates emotional investment in your brand. We focus on pacing, music selection, and visual storytelling that feels authentic.
How do you create hype content when we don't have existing highlight footage?
We're experts at building excitement without relying only on game footage or existing highlights. This includes behind-the-scenes content, training footage, facility tours, player/team interviews, and creative visual storytelling. We can capture new content specifically for hype purposes, use archival materials creatively, or combine multiple elements to build anticipation for upcoming events or seasons.
Can you create hype videos that work across different social media platforms?
Yes, we create platform-optimized versions that maintain impact across different formats and audiences. This includes vertical formats for Instagram Stories and TikTok, square formats for Instagram feeds, and horizontal formats for YouTube and Twitter. Each version is edited specifically for the platform's viewing behavior, not just cropped from a master version.
How quickly can you turn around hype videos for time-sensitive moments?
We can move as fast as the project demands. Quick edits can be ready in a day if needed, while more involved productions require additional time to do them justice. At the other end of the spectrum, we’ve supported feature-length documentaries that unfolded over the course of more than a year. If you’re working under a tight clock, let us know and we’ll adapt the timeline to meet your deadline.
What's your process for selecting music that builds the right energy?
Music selection is crucial for effective hype content. We maintain an extensive library of licensed tracks and work with composers for custom scores when needed. Our process includes understanding your brand personality, target audience energy preferences, and the specific emotional journey we want to create. We test music choices against the edit to ensure perfect timing and maximum impact.
Do you handle live event hype content and real-time social media?
Yes, we provide live event coverage and real-time content creation for social media, in-venue displays, and more. This includes pre-game hype content, halftime momentum builders, and celebration highlights. We can work with your internal team to provide rapid-turnaround content during events or content that can be leveraged later for other purposes.
How do you ensure hype videos feel authentic to our brand versus generic?
Authenticity starts with understanding your unique story and audience. We research your brand voice, audience preferences, and competitive landscape before creating content. Rather than using template approaches, we develop custom creative strategies that reflect your personality and values. This includes specific music styles, visual cues, and messaging that feels genuinely connected to your brand.
Can you create ongoing hype content series versus one-off videos?
Absolutely. We specialize in developing content series that build momentum over time. This includes season-long campaigns, weekly content that builds toward events, and recurring formats that maintain audience engagement. We create templates and workflows that ensure consistency while allowing for customization based on current storylines and developments.
What metrics do you use to measure hype video effectiveness?
We track both engagement metrics (views, shares, comments, watch time) and conversion metrics (ticket sales, attendance, website traffic, social media followers). For social media content, we monitor completion rates and sharing patterns. For event-driven content, we measure impact on attendance and engagement during the actual events. We provide detailed analytics and recommendations for optimizing future content.
How do you balance high energy with professional brand standards?
Our approach ensures energy never compromises professionalism. We understand corporate brand guidelines and compliance requirements while still creating content that excites audiences. This includes maintaining appropriate messaging, visual consistency with brand standards, and energy levels that match your organization's personality. We can create excitement that feels right for your specific audience and industry context.