Emmy Award-Winning Brand Video Production Company

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Build authentic brand connections through video content that tells your story with purpose and precision. Our Emmy-winning team combines championship-level storytelling with strategic brand thinking to create content that showcases what you do and why it matters.

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Your Next Big Idea is in Great Company

  • Max Henson, Lowe’s, praises Upside Films for creative, talented, and easy-to-work-with video production.
  • Ross Vaughn, Skratch, credits Upside Films for excellent on-site and post-production with great collaboration.
  • Stacy Kelleher, Philadelphia Eagles, calls Upside Films a top-tier creative video production partner.
  • Jake Whitten, Villanova, praises Upside Films’ creativity and innovation in sports video production.
  • Damien Esparza, ESPN, calls Upside Films his go-to team for reliable, high-quality sports video production.
  • Dan Szpakowski, New York Jets, highlights Upside Films’ experience and partnership in sports video production.
  • Carl Mandell, Houston Texans, commends Upside Films for creative, detailed, and reliable sports content production.
  • Mike Bonner, Carolina Panthers, praises Upside Films for trusted, high-quality sports video production.
  • Christine Baluyot, New York Giants, recommends Upside Films for smooth, professional sports production support.

Strategic Brand Storytelling Excellence

We're not your typical brand video production company. Our roots are in big-stage storytelling where every narrative choice determines whether millions of people connect emotionally or click away. We've built brand content for championship organizations where authenticity is essential for success.

That experience means we understand brand building at the deepest level. We know how to uncover the authentic stories that make brands memorable, craft messaging that resonates across diverse audiences, and create visual narratives that turn viewers into advocates. Whether you're establishing brand identity, repositioning in the market, or launching new initiatives, we approach every project with both creative vision and strategic purpose.

The result? Brand videos that communicate your message while embodying your values. Content that builds genuine connections, drives meaningful engagement, and creates the kind of brand loyalty that translates to long-term business success.

Authentic Brand Expression Through Video

Effective brand videos require a deep understanding of brand strategy, audience psychology, and the authentic stories that make companies truly distinctive in competitive markets.

Our process goes beyond the creative brief and prioritizes brand discovery. We dig into your company's core values, competitive positioning, and audience motivations before developing creative concepts that authentically represent who you are. From intimate founder stories to large-scale company documentaries, every video serves your broader brand strategy and business objectives.

The difference is in our strategic approach. We create brand assets that work across multiple touchpoints, strengthen brand perception, and drive measurable business impact through authentic storytelling.

Types of Brand Videos We Create

Documentaries

Complete company stories that reveal mission, impact, and authentic journey through cinematic long-form storytelling

Hype & Intro

High-energy brand content that captures attention instantly and communicates core brand personality

Marketing

Compelling brand-focused marketing content that drives awareness and customer acquisition through strategic messaging

Sponsorship

Authentic brand partnerships and sponsor integration content that creates mutual value and natural connections

Brand

Core brand messaging videos that establish identity, communicate company values, and build emotional connections

Commercial

Commercial-grade brand content designed for broadcast, streaming, and digital distribution with maximum impact

Our Brand Video Production Services

Transform initial ideas into compelling narrative frameworks that guide every production decision

Creative Development

Strategic planning that sets the foundation for breakthrough creative execution

Pre-Production

Professional filming that brings your vision to life with compelling visual storytelling

On-Location Production

Post-Production

Expert editing and finishing that guides every decision toward maximum impact

Audio Mixing & Design

Professional sound design that creates immersive experiences and drives engagement

Color Grading

Cinematic color treatment that elevates your story and enhances visual impact

Our Brand Video Work

Recent brand video projects showcasing authentic storytelling and measurable brand impact across industries.

Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more

Ready to Build Your Story?

Let's talk about your brand vision and create video content that builds authentic connections with your audience.

Start Your Project

 FAQs

What makes a brand video truly authentic instead of just corporate marketing?
Authentic brand videos start with genuine stories, not marketing messages. We focus on real company experiences, actual employee perspectives, and honest challenges alongside successes. The key is showing vulnerability and humanity rather than just polished perfection. Authentic brands admit struggles, celebrate real achievements, and share stories that viewers can personally connect with.

How do you make sure brand videos align with our overall marketing strategy?
We begin every project with strategic consultation to understand your brand positioning, target audiences, competitive landscape, and business objectives. Our creative development process makes sure video content supports broader marketing initiatives rather than competing with them. We create brand assets that work across multiple campaigns and touch points while maintaining consistent messaging and visual identity.

Can you help define our brand story if we're not sure what it is?
Absolutely. Brand discovery is often where we add the most value. Through stakeholder interviews, competitive analysis, and strategic workshops, we help identify the authentic stories that make your company distinctive. This includes uncovering core values, defining unique value propositions, and developing narrative frameworks that guide all future brand communications.

How do you measure the success of brand video campaigns? 
Brand video success includes both quantitative metrics like engagement rates, view completion, and website traffic, plus qualitative measures like brand perception, message retention, and employee pride. We help establish baseline brand awareness metrics before production and give you frameworks for measuring long-term brand impact beyond immediate campaign performance.

What's the difference between brand videos and marketing videos?
Brand videos focus on building long-term brand equity, establishing values, and creating emotional connections with audiences. Marketing videos typically drive specific actions like purchases or lead generation. Brand content is more strategic and foundational, while marketing content is more tactical and conversion-focused. Most companies need both working together in their video strategy.

Can you create brand content that works for both internal and external audiences?
Of course. We often create brand content that serves dual purposes: building external brand awareness while strengthening internal culture and employee engagement. This includes company story videos that employees are proud to share, leadership content that builds both external credibility and internal trust, and values-based content that attracts both customers and talent.

How long should brand videos be for maximum impact?
Length depends on platform, audience, and purpose. Social media brand content works best at 30-90 seconds, while website hero videos can be 2-3 minutes. Company documentaries might be 10-20 minutes for deeper storytelling. We create multiple length versions optimized for different use cases while maintaining consistent core messaging across all formats.

Do you offer ongoing brand video strategy or just individual projects?
We offer both project-based production and ongoing brand video strategy partnerships. Many clients benefit from quarterly or annual brand content planning that aligns with business cycles, product launches, and marketing campaigns. Ongoing partnerships allow for consistent brand storytelling evolution and more strategic long-term brand building.

What makes your approach different from other brand video production companies?
Our championship-level sports background gives us unique insight into authentic brand building under pressure. We've worked with organizations where brand loyalty directly impacts revenue, fan engagement determines success, and authenticity can't be faked. This experience translates to understanding what makes brands genuinely compelling versus just professionally produced.