Emmy Award-Winning Sponsorship Video Production Services

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Create sponsorship content that brings authentic value for both partners and audiences. Our Emmy-winning team brings championship-level experience in sponsor activation, crafting videos that showcase partnerships naturally while driving measurable engagement and ROI.

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Your Next Big Idea is in Great Company

  • Max Henson, Lowe’s, praises Upside Films for creative, talented, and easy-to-work-with video production.
  • Ross Vaughn, Skratch, credits Upside Films for excellent on-site and post-production with great collaboration.
  • Stacy Kelleher, Philadelphia Eagles, calls Upside Films a top-tier creative video production partner.
  • Jake Whitten, Villanova, praises Upside Films’ creativity and innovation in sports video production.
  • Damien Esparza, ESPN, calls Upside Films his go-to team for reliable, high-quality sports video production.
  • Dan Szpakowski, New York Jets, highlights Upside Films’ experience and partnership in sports video production.
  • Carl Mandell, Houston Texans, commends Upside Films for creative, detailed, and reliable sports content production.
  • Mike Bonner, Carolina Panthers, praises Upside Films for trusted, high-quality sports video production.
  • Christine Baluyot, New York Giants, recommends Upside Films for smooth, professional sports production support.

Authentic Sponsorship Activation Excellence

We're not just any sponsorship video production company. Our team has lived on the inside of major sports partnerships, working directly with teams, brands, and marketing departments where activation success drives revenue. We understand what sponsors actually need: authentic integration that creates real value without feeling forced or promotional.

We know how to balance sponsor objectives with organization guardrails and audience engagement. We've created content that satisfies complex approval processes, meets strict brand guidelines, and still connects with the viewers. Whether you're activating a title sponsorship, showcasing product integration, or documenting partnership value, we craft content that serves all stakeholders.

Strategic Partnership Storytelling

Effective sponsorship videos require more than just featuring logos and products. They need strategic integration that creates authentic value for sponsors while maintaining audience trust and engagement. Understanding this balance is what separates successful activations from obvious advertisements.

Our approach starts with partnership objectives, not just creative concepts. We analyze sponsor goals, audience expectations, and activation requirements before crafting integration strategies that feel natural and create measurable value. From subtle brand integration to featured partnership spotlights, every placement serves the larger storytelling purpose.

The difference is in our strategic mindset. We create sponsorship content that audiences choose to watch, sponsors are proud to share, and properties can use for future partnership growth. It's authentic activation that drives real business results.

Types of Sponsorship Videos We Create

Documentaries

Long-form partnership storytelling that builds authentic connections between sponsors, properties, and audiences

Hype & Intro

High-energy sponsor integration that feels natural within exciting, engaging content

Marketing

Strategic sponsor content that drives awareness and engagement while maintaining authenticity

Brand

Partnership-focused brand content that showcases shared values and collaborative success

Commercial

High-impact sponsor advertising that drives action while maintaining audience trust

Our Brand Video Production Services

Transform initial ideas into compelling narrative frameworks that guide every production decision

Creative Development

Strategic planning that sets the foundation for breakthrough creative execution

Pre-Production

Professional filming that brings your vision to life with compelling visual storytelling

On-Location Production

Post-Production

Expert editing and finishing that guides every decision toward maximum impact

Audio Mixing & Design

Professional sound design that creates immersive experiences and drives engagement

Color Grading

Cinematic color treatment that elevates your story and enhances visual impact

Our Sponsorship Video Work

Recent sponsorship video projects showcasing successful activations and authentic brand integration across sports and entertainment.

Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more

Ready to Level Up Your Partner Content?

Let's talk about your sponsorship goals and create content that brings authentic value for all partnership stakeholders.

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 FAQs

How do you make sponsor content feel authentic instead of promotional?
We focus on storytelling first, sponsor integration second. Rather than leading with products or logos, we create compelling narratives where sponsor elements feel natural and valuable to the story. This includes showcasing real product usage, genuine customer experiences, and authentic partnership moments. The key is making sponsor content that audiences choose to watch, not content they feel forced to endure.

Can you help show ROI to justify sponsorship renewals?
Absolutely. We create content specifically designed to showcase sponsorship value and measure activation success. This includes documentation of sponsor visibility, audience engagement metrics, social media performance, and tangible partnership benefits. We help develop measurement frameworks and create renewal materials that clearly show partnership ROI to sponsor decision-makers.

How do you handle complex approval processes with multiple stakeholders?
Our team has extensive experience managing multi-stakeholder approvals including sponsors, properties, legal teams, and marketing departments. We give you clear approval workflows, maintain detailed revision tracking, and make sure all stakeholder requirements are met. Our streamlined process minimizes approval cycles while ensuring everyone's objectives are satisfied.

What makes sponsorship video content perform better than traditional advertising?
Sponsorship content performs better because it creates value beyond just promotional messaging. Audiences engage with content that entertains, educates, or inspires them. When sponsor integration feels natural within valuable content, viewers are more receptive to brand messaging. This creates higher engagement rates, better brand perception, and more effective long-term customer relationships.

Do you work with both sponsors and properties to create partnership content?
Of course. We often work directly with both sides of partnerships to make sure content serves everyone's objectives. This includes understanding sponsor marketing goals, property audience expectations, and activation requirements. Our experience on both sides helps us navigate complex partnership dynamics and create content that brings mutual value.

How do you ensure sponsor content complies with advertising regulations?
We stay current with FTC guidelines, platform advertising policies, and industry compliance requirements. This includes proper disclosure language, clear sponsor identification, and platform-specific compliance measures. We work with legal teams when needed and make sure all content meets regulatory requirements while maintaining authentic storytelling.

Can you create content that works across different sponsor activation touchpoints?
Yes. We plan for multi-touchpoint activation from the start. This includes creating content versions for digital platforms, event displays, social media, broadcast integration, and print materials. We ensure consistent messaging and visual branding across all activation points while optimizing for each specific usage context.

How do you measure the success of sponsorship video campaigns?
We track metrics relevant to both sponsor and property objectives including brand awareness, engagement rates, social sharing, website traffic, and conversion tracking when possible. We also measure sponsor-specific KPIs like brand recall, message retention, and purchase intent. Measurement frameworks are established before production to ensure proper tracking setup.

What's your experience with different types of sponsorship integrations?
Our team has worked with various sponsorship levels from title sponsors to presenting partners to product placements. We understand the different integration requirements, visibility expectations, and value propositions for each sponsorship tier. This experience helps us create appropriate content that matches the partnership level and investment.

How do you balance entertainment value with sponsor messaging requirements?
We start with engaging content concepts that naturally accommodate sponsor integration rather than forcing sponsor messages into generic content. This approach ensures entertainment value remains high while sponsor objectives are met authentically. The key is finding genuine connection points between sponsor offerings and audience interests.