Emmy Award-Winning Video Production Company
Upside Films is an Emmy Award–winning production company partnering with sports brands and bold storytellers. We specialize in high-impact video production grounded in decades of experience inside the world of sports.
Your Next Big Idea is in Great Company
Complete Video Production Services
We're not your typical video production company. Our team brings real experience from the inside. We've spent over a decade working directly with teams, brands, and networks throughout the world of sports and branding. That background gives us an edge in fast-paced, high-pressure environments where stories shift and timelines matter.
Everything starts with understanding your story and what makes it worth telling. Our creative team handles concept development and scriptwriting while our production experts manage the technical side. We own and operate professional cinema quality gear and create high-end products for some of the largest brands in sports and branding, but what really sets us apart is knowing how to adapt when things change.
The result? Videos that don't just look good but connect with audiences and drive real results. Whether you need corporate videos, commercials, or brand content, we create cinematic quality on time and on budget.
Types of Videos We Create
Our background working with highly visible professional teams and brands has prepared us to identify the most effective ways to create content to engage your target audience, and we cater that content to your specific needs.
Our Services
Our background working with highly visible professional teams and brands has prepared us to identify the most effective ways to create content to engage your target audience, and we cater that content to your specific needs.
Creative Development
Concept creation and creative strategy
Pre-Production
Planning, scripting, and logistics
On-Location Production
Professional filming and direction
Post-Production
Editing and final assembly
Audio Mixing & Design
Professional sound engineering
Color Grading
Visual enhancement and styling
Motion Graphics & VFX
Animation and visual effects
Our Work
A term commonly used in sports to describe the untapped potential of an athlete. The ability to possess greater potential than has yet been demonstrated on the field of play. Having great athletic potential that is waiting to be unleashed.
FAQs
How long does it take to complete a video project?
Project timelines vary based on scope and complexity. We’ve delivered rush projects in just a few days when speed is critical, while larger productions like documentaries can span months or even years. Most projects, though, fall somewhere in between and are completed within a few weeks to a few months. Ready to talk about your timeline?
What types of videos do you create?
We produce everything from documentaries and brand stories to hype videos and commercials. While we specialize in sports content, we also work across industries including corporate videos, marketing campaigns, event coverage, and nonprofit projects that are close to our heart. If it tells a story, we can create it.
Do you provide scriptwriting and creative development?
Yes. We guide the entire creative process from initial concept through final product, collaborating with you to shape ideas that connect with your audience and achieve your goals. Many of our best projects have started from just a rough idea. We can also jump in for specific needs rather than full-service production. Clients often bring us in for ideation, field production, post-production, VFX, sound design, or color.
What equipment do you use for production on site?
We own and operate RED and ARRI cameras, along with a 1-ton grip truck stocked with everything needed to elevate your shoot. Our team uses top-of-the-line audio gear as well as specialty tools like Insta360 cameras and drones to capture unique angles. We choose equipment based on your story and budget, not the other way around. Whether you need a handheld documentary look or a full production setup for a hype video, we’ve got you covered.
Do you handle both filming and post-production?
Yes. We can manage the entire process from pre-production through final color grading and sound mixing, or work hand-in-hand with your internal team if that’s preferred. Collaboration is at our core, and we understand the importance of aligning with your workflow. Whether we handle everything or partner with your team, our approach keeps quality consistent and timelines predictable.
Where can you film, at our location or do we need a studio?
We film wherever your story lives. That might be in your office, on the field, at a stadium, outside, or in a professional studio. We adapt to what works best for your project and handle all the logistics and permit so you can focus on the story.
What formats will my final video be delivered in?
We deliver files optimized for your specific needs. Most of our finished projects are designed for social media, YouTube, television, streaming platforms, or in-venue screens. We specialize in knowing what works best for each platform. Whether it’s a fast-paced day-in-the-life piece for YouTube or a long-form documentary for a streaming audience, we tailor delivery to match where your story will be seen.